John Hoyer is one of the most popular names in walleye fishing. John’s ability to fish using forward facing sonar has created most of his recent successes as well as the attention and popularity from the industry. John has collaborated with Berkely to launch a soft plastic bait built specifically for forward sonar. In this JMO Podcast John details the back story of his relationship with Berkely where the story really begins of the birth of the Power Switch, which might be one of the biggest soft plastic developments in the walleye world in decades.
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